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0zon top seller's sales share rises to 58%

2026-10-26

The Russian e-commerce platform Ozon has overtaken Wildberries in sales share among big sellers. According to Businessman Newspaper citing data from analytics firms, Ozon accounted for 42.46% of the combined sales of the two platforms in January, rising to 58.29% in August. Over the same period, Wildberries dropped from 57.54% to 41.71%. The stats cover ten categories, including clothing, shoes, electronics, food, and home goods. Another agency, Mafia Agency, noticed a similar trend, with small and medium sellers making up about 55% to 59% on Ozon.

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