The U.S. FDA has recalled about 4.3 million kids' toothpaste units from brands like BRUSH BUDDIES, EVO, and ARU, and has taken down their sales listings in the U.S. due to product safety compliance issues. These products, sold by many cross-border sellers on platforms like Amazon, Temu, and TikTok Shop, affect the oral care category. For cross-border sellers, it's crucial to immediately check relevant SKUs, voluntarily take them off shelves, and follow up with suppliers to prevent account suspension and compliance penalties.